Purple
The Anti-Energy Drink
From coffee to matcha to whatever the heck Monster is, there’s tons of options when it comes to drinks that keep you awake. Purple introduces Purple Sheep, an anti-energy drink that gives people Zzz’s.
Activation:
For the can design I had to reference Purple’s iconic Gel-Flex Grid. The product name is a subtle nod to Red Bull.
A bed for your beverage. The coaster is a way for people to get a hands on feel and experience with the Purple Mattress material.
We’re stocking up our new sleep drink at all the Purple retail spaces & showrooms so people can get a taste while they shop for mattresses.
Social:
These ads run from 8pm-4am to target those night owls that need to hit the hay.
Film (:15):
Copywriters: Andrew Perez