Peloton
Adaptive
Let’s face it, most gyms aren’t accessible or welcoming for folks with disabilities. We found that Peloton has a unique opportunity as a digitally-native fitness company with a knack for building community. Peloton Adaptive is an initiative to better serve the ~61 million Americans with disabilities and hopes to shape the future of fitness to be accessible and inclusive.
Activation:
I saw an opportunity to play with the Peloton logo to include the contemporary Symbol of Access created by Sara Hendron in 2010.
A new Adaptive category will exist in the classes section of the app.
Film (:15):
Social:
We partner with influencers with disabilities on apps like Instagram & TikTok for them to help us develop the classes and program, as well as teach classes and share their experiences.
Copywriters: Andrew Perez