SimpliSafe
Protect Your Home From You
The reality is that burglaries happen to only ~0.34% of the U.S. population. Of course, SimpliSafe protects your home from the outside world, but it can also protect it from you.
Film (:15):
Out Of Home:
Product Innovation:
New SimpliSafe customers will receive one of these bad boys for the duration this campaign.
Make it seem like you’re home by turning on your lights remotely, or turn off that curling iron you forgot to unplug – all from the SimpliSafe app.
Social:
Reddit has threads like TIFU (Today I Fucked Up) which has endless stories of human error.
Copywriter: Analisha Santini